Brief

Music Video for "Pagans" by 204 Kollective

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Title: Pagans
Artists: GNRL, YBK Shakur, Joey Medik, OG Koy
Produced by: 204 Kollective
Director: Eric Curt Peters
Location: Winnipeg, Manitoba

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Concept:

The music video for "Pagans" delves into the theme of overcoming adversity, represented by haters and negativity, termed as "pagans." The video will showcase the collective strength and unity of the artists as they confront and rise above these challenges, turning negativity into a source of empowerment.

Visual Style:

The visual narrative will feature a raw and urban aesthetic, utilizing dark, moody lighting and a mix of stark cityscapes and intimate close-ups. The use of high contrast and deep shadows will underline the intensity of the lyrics and the artists' defiance.

Key Scenes:

1. Introduction:

   • Setting: Cyc wall studio, modern and clean backdrop.

   • Content: Establishing shots of all artists together, highlighting their unity and collective spirit.

2. Chorus (GNRL):

   • Location: Recording studio with records on the walls.

   • Content: GNRL performs the chorus, emphasizing his passion through close-ups and dynamic shots.

3. Verse 1 (OG Koy):

   • Setting: Recording studio with a vintage feel.

   • Content: OG Koy engages with the studio equipment, blending performance with interaction, emphasizing his dedication.

4. Chorus:

   • Location: Symbolic urban settings like a rooftop or an abandoned warehouse.

   • Content: All artists perform together, showcasing their solidarity through energetic and wide camera shots.

5. Verse 2 (YBK Shakur):

   • Location: Fire escape overlooking the city.

   • Content: YBK Shakur raps with the cityscape in the background, using close-ups to capture his defiant expressions against the "pagans."

6. Verse 3 (Joey Medik):

   • Similar setting and style as OG Koy’s verse to maintain thematic consistency.

   • Intimate portrayal of Joey’s performance, highlighting his emotional and lyrical depth.

7. Verse 4 (YBK Shakur):

   • Continuation on the fire escape, intensifying the previous themes and visual style.

   • Additional dramatic and close-up shots to emphasize his lyrical delivery.

8. Verse 5 (GNRL):

   • Location: Cozy, dimly lit room with a casual, laid-back atmosphere.

   • Content: GNRL in a panda mask, symbolizing anonymity and a carefree approach to detractors, intercut with scenes of camaraderie and leisure.

9. Party Style Performance:

   • Setting: Casual, vibrant indoor scene.

   • Content: All artists gather in a relaxed party atmosphere, performing and enjoying each other’s company, celebrating their collective journey.

10. Cyc Wall Studio Scene:

    • The artists energetically perform together against a stark white cyc wall, contrasting with earlier darker scenes to signify overcoming and unity.

11. Conclusion:

    • All artists stand united, staring defiantly into the camera, a powerful conclusion as the screen fades to black with "Pagans" emblazoned across.

Additional Elements:

• Slow-Motion Effects: Utilized to accentuate pivotal moments, adding dramatic flair.

• Visual Effects: Subtle enhancements to complement the urban grittiness without overshadowing the performance.

Wardrobe and Styling:

• General Theme: Urban streetwear with dark tones and edgy designs to mirror the song’s raw energy.

• Accessories: Emphasis on street-inspired elements like chains and hoodies.

• Special: GNRL’s panda mask, a distinctive and symbolic accessory.

Post-Production:

• Color Grading: To achieve a high-contrast, gritty visual tone.

• Editing: Fast-paced to match the song’s energy, with lyric overlays in graffiti style to emphasize key phrases.

Conclusion:

"Pagans" by 204 Kollective will not only be a music video but a visual anthem of resilience and unity against adversity. The strategic use of symbolism, urban aesthetics, and intense performances aims to resonate deeply with viewers, empowering them against their own "pagans."

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