Brief

Director: Eric Curt Peters
1st Assistant Director: Nick Yogendran
Production Assistant: Farrah Murdock
Behind The Scenes: Nick Yogendran
Stylist: Clay Mykietowich
Director of Photography: Eric Curt Peters
Editor/Colourist: Eric Curt Peters

Overview:

This project involves creating a documentary-style video to promote the musical talents of Jaryn Friesen. The video aims to be a multifaceted presentation, featuring interviews, behind-the-scenes footage, and live performances to showcase Jaryn’s authenticity and passion as a country musician.

Objectives:

• Promote Jaryn Friesen’s Music: Enhance Jaryn’s visibility and appeal to both new fans and music venues.

• Showcase Musical Style and Personality: Highlight Jaryn's unique style and personal connection to music through a well-rounded narrative.

• Engage Audience: Create an engaging and visually appealing video that draws in viewers and leaves a lasting impression.

Content Outline:

• Interviews: Capture in-depth discussions with Jaryn about his musical journey, influences, and artistic goals.

• Behind-The-Scenes Footage: Provide a glimpse into Jaryn's creative process, rehearsals, and preparations for live shows.

• Live Performances: Feature clips from various performances to demonstrate Jaryn’s talent and interaction with audiences.

• Stylistic Elements: Emphasize the aesthetics of Jaryn's performances and personal style, aided by stylist Clay Mykietowich to align with his country music image.

Production Details:

• Locations: Filming takes place at a festival during Jaryns live performance, as well as a studio location for the interview, to capture the essence of the region and its influence on Jaryn's music.

• Equipment Used: Filmed on Blackmagic Pocket Cinema Camera 6K and edited using DaVinci Resolve 16 to ensure high-quality video output.

Deliverables:

• Main Video: A full-length documentary-style video for broad distribution.

• Social Media Clips: Shorter clips and highlights for use on various social media platforms to drive engagement and reach a wider audience.

• Behind-The-Scenes Special: A separate edit focusing on the making of the video, providing fans with an insider look at the production process.

Distribution Strategy:

• Online Platforms: Utilize Jaryn’s official website and social media channels for video premieres and ongoing promotions.

• Email Campaigns: Incorporate video links in newsletters to Jaryn’s fanbase.

• Music Industry Outreach: Submit the video to music blogs, magazines, and venue promoters to expand professional opportunities for Jaryn.

Conclusion:

This documentary-style promotional video is designed to effectively market Jaryn Friesen's music by illustrating his dedication and unique approach to country music. By combining personal interviews, dynamic performance footage, and professional production values, the video will serve as a key tool in enhancing Jaryn’s profile and helping him connect with a broader audience.