Objective

To create a compelling and relatable commercial showcasing Brock Shwaluk’s personal journey from hockey player to wealth management professional, emphasizing his commitment to protecting wealth as he once protected his teammates. The ad will highlight Brock’s local roots, connection to the community, and his expertise in financial planning, resonating with both rural and urban audiences.

Structure

1. Opening Shot – “The Hockey Connection”

• Location: On the ice or in the stands at the Oil Caps’ rink.

• Visuals:

  • Brock in hockey gear or holding a hockey stick, standing on the rink or in the locker room.

  • Nostalgic elements like his old jersey, hockey stick, or team photo.

• Tone: Warm and reflective, focusing on Brock’s time as a hockey player.

• Script:

  • Brock: “I’ve always believed in teamwork, discipline, and protecting what matters most. As a hockey player, I worked hard to protect my teammates and the game we loved.”

2. Transition to Wealth Management – “Protecting Wealth”

• Location: A clean, professional office setting or a rural farm backdrop to highlight community ties.

• Visuals:

  • Brock seated at a desk discussing financial planning with a client.

  • Scenes of him walking through a farm or engaging with clients in a comfortable, approachable setting.

  • Key tools of his trade (charts, portfolios, or digital screens showing financial plans).

• Tone: Confident and strategic, showing Brock’s expertise and dedication.

• Script:

  • Brock: “Today, I bring that same commitment to Scotia Wealth Management. Whether it’s planning for retirement, protecting your assets, or securing a future for the next generation, I’m here to make sure your wealth is as protected as my teammates were on the ice.”

3. Closing (Outro) – “Call to Action”

• Location: Professional setting with the Scotia Wealth Management logo prominently displayed.

• Visuals:

  • Brock smiling confidently as he holds a client’s financial plan or shakes hands.

  • Text overlay with contact information and the Scotia Wealth Management logo.

• Tone: Empowering and action-oriented.

• Script:

  • Brock: “Brock Shwaluk, protecting your wealth, just like I protected my teammates. Let’s create a strategy for your financial goals. Call me today.”

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