Mattmac - "REZ" // Live at No Fun Club Behind the Scenes

Project Title: The Rez Live Performance

Produced by: Mattmac Music Group

Director of Photography: Eric Curt Peters

1st AD/Cam Op: Trevor Johnsen

Cam Op: Jordan Johnsen

BTS Videography: Clarize Ariza

Recording & Mixing: Riley Hill at No Fun Club

Funding: Canada's Walk of Fame & RBC Foundation as part of the RBC Emerging Musician Program

Introduction:

Music has the power to transcend boundaries, connect souls, and tell compelling stories. This ethos comes alive in "The Rez," a stunning live performance by Mattmac, captured at an illustrious event celebrating Canada’s most promising emerging talents. This video, created as part of the Canada's Walk of Fame Emerging Artist Program, highlights Mattmac’s unique artistry and magnetic stage presence, reinforcing his place as a rising star in the music industry.

The Vision Behind the Video:

"The Rez" isn’t just another live performance video—it’s a visual and auditory celebration of Mattmac’s craft. The project was conceived to:

• Showcase Mattmac’s exceptional musical talent.

• Celebrate his recognition as an emerging artist under the RBC Emerging Musician Program.

• Create an emotional connection with viewers by capturing the essence of the performance and the audience’s reactions.

• Increase Mattmac’s visibility and broaden the reach of his music through captivating storytelling and impeccable visuals.

Key Elements of the Video:

1. Artist Profile

The video introduces viewers to Mattmac, delving into his musical journey, influences, and the impact of his involvement with the RBC Emerging Musician Program. This backstory enriches the audience's connection to his artistry.

2. Behind the Scenes

Get a glimpse into the creative process behind the performance. From soundchecks to collaboration with a talented crew, the behind-the-scenes footage showcases the dedication and teamwork that brought "The Rez" to life.

3. The Live Performance

Mattmac’s rendition of "The Rez" takes center stage, with dynamic camera angles and thoughtful composition capturing the energy, passion, and interaction between the artist and his audience.

4. Emotional Connection

Through audience reactions and Mattmac’s emotive delivery, the video emphasizes the emotional resonance of the song, illustrating its powerful impact on listeners.

5. Visual Aesthetics

Using vibrant color grading, high-quality production techniques, and creative editing, the video immerses viewers in the electrifying atmosphere of the live performance.

Target Audience:

The video is designed for:

• Mattmac’s existing fan base eager to see his growth as an artist.

• Music enthusiasts drawn to authentic live performances.

• Supporters of emerging artists looking to discover fresh talent.

• Advocates for Canadian cultural initiatives and programs like the RBC Emerging Musician Program.

Distribution Strategy:

To maximize its reach and impact, the video will be distributed across multiple channels:

• Social Media: Platforms like YouTube, Instagram, and Twitter will be used to share the video widely and engage with fans.

• Official Websites: The video will be featured on Mattmac’s website and the Canada's Walk of Fame site.

• Music Platforms: Streaming sites and music blogs will amplify its reach to new audiences.

• Event Screenings: The video will be showcased at relevant musical and cultural events to captivate live audiences.

Conclusion:

"The Rez: Unleashing Mattmac’s Captivating Performance" is more than a video; it’s a celebration of an artist who’s carving his unique path in the music world. It’s a moment that highlights not only Mattmac’s incredible talent but also the collaborative efforts of a passionate team dedicated to elevating his craft. By documenting this performance, we hope to shine a light on Mattmac’s journey and inspire others to follow and support his music.

Stay connected with Mattmac by following him on social media, streaming his music, and joining him as he continues to redefine what it means to be an emerging artist in Canada.