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FPV/ Drone Takeover at Tacos and Tequila
I had the opportunity to bring my drone skills to the Tacos and Tequila event — a lively, public gathering full of energy, music, and of course, plenty of tacos and tequila. As an advanced drone pilot in Canada, flying at an advertised event like this isn’t as simple as showing up and launching. Transport Canada regulations require an SFOC (Special Flight Operations Certificate) for flights over or near crowds, and this event was no exception. This project was a collaborative
3 days ago4 min read


FPV Manitoba Takes Over Haus of Panda Flying Through the Manitoba Museum
This past weekend, FPV Manitoba and DIRXECP had the chance to take our FPV drones into one of Winnipeg’s most unique venues — the Alloway Hall inside the Manitoba Museum — for the Haus of Panda: Speed World event. And this wasn’t just any show — it was a celebration of the largest laser show in Central Canada , transforming the entire hall into a futuristic playground of color, movement, and sound. From massive beams cutting through fog to synchronized laser patterns danci
6 days ago3 min read


LOV Content Creation in Montreal
This past August, our team had the opportunity to bring LOV’s vision to life through two of her upcoming singles — “Sister Era” and “Maci Nimhitow.” Working alongside Vera (Director), Star Seeker ( Manager/ Producer ) , and myself as Director of Photography , we crafted a series of cinematic visuals that explore identity, spirituality, and connection through both grounded and ethereal storytelling. Each song carried its own tone: “Sister Era” — reflective, spiritual, and
Nov 43 min read


Inside the Chaos: Capturing SCREAM WPG 2025 with FPV Manitoba
On October 24 , the Assiniboia Downs transformed into a haunted playground for thousands of partygoers at SCREAM WPG 2025 — one of Winnipeg’s largest Halloween events. Packed with music, lights, and energy, the night featured performances from SKILAH , Hills , Avello , Gorilla T , and the legendary KASKADE , delivering an unforgettable mix of local and international talent. Behind the scenes, FPV Manitoba , powered by Eric Peters and Josh Cheater , teamed up with DIRXECP t
Oct 303 min read


Mattmac Live at the No Fun Club
The Rez: Unleashing Mattmac's Captivating Performance Project Title: Mattmac - "REZ" // Live at No Fun Club Produced by: Unreel Creative DOP: Eric Curt Peters Cam Op: Jordan Johnsen, Trevor Johnsen BTS Videography: Clarize Ariza Recording & Mixing: Riley Hill @ No Fun Club Funding: Canada's Walk of Fame & RBC Foundation as part of the RBC Emerging Musician Program This video captures a dynamic live performance by Mattmac, showcasing his song "The Rez" at an illustrious
Oct 262 min read


Capturing Emotion: Jessa Sky's
We had the privilege of working with the incomparable Jessa Sky over two packed and inspiring days. Our goal was to capture a full suite of visuals to support her upcoming Grievin EP release. From an intimate Unreel Sessions live performance to vibrant social media content, lyric visuals, and cinematic moments around Winnipeg, this project brought together music, emotion, and artistry — all framed through our lens. 🎤 Day One: Unreel Sessions Our shoot began with a full Un
Jul 303 min read


Behind the Scenes: The Making of S.C.U.D.'s Cinematic Music Video
Creating a music video is more than just capturing visuals. It’s about telling a story that resonates. For S.C.U.D.'s latest project, we aimed to craft a cinematic exploration of the balance between a 9-5 job and the relentless pursuit of music. Through carefully chosen locations, intentional cinematography, and a visually compelling narrative, this video reflects the reality of hard work, ambition, and the journey toward artistic success. Project Objectives Our goal with thi
Jul 122 min read


The Impact of Video Storytelling on Brand Awareness
In today's digital age, brands are constantly searching for effective ways to communicate their messages and create a lasting connection with their audience. One powerful technique that has emerged as a frontrunner is video storytelling. Through engaging visuals and narrative techniques, brands can craft promotional videos that captivate their audience, enhance brand awareness, and even elevate customer loyalty. What is Promotional Video Storytelling? Promotional video storyt
Jul 34 min read


Breaking New Ground: Music Video & Photography for Lovina
DIRXECP recently had the opportunity to work with an exciting new artist, Lovina, as she makes waves in the industry. Partnering with Star Seeker, producer David Hodges, videographer Eric Curt Peters, and photographer Clarize Ariza, we set out to capture stunning visuals that matches Lovina’s artistic vision. Bringing Lovina’s Vision to Life Lovina isn’t just another emerging artist—she’s bringing fresh energy, unique storytelling, and a sound that’s turning heads. Our team
Apr 162 min read


Spice Spot - Spec Ad (Musicbed Challenge 2025)
Musicbed Challenge 2025 Entry What happens when you gather your friends, light some candles, and try to contact the other side… only to discover the spirits are hungry? “Our Board” is a cheeky, horror-meets-hunger spec ad created for the Musicbed Challenge 2025 . Set during a late-night séance gone wrong (or oh-so-right?), this parody commercial introduces Spice Spot — a totally fake food delivery brand specializing in global fusion cuisine and...otherworldly timing. Vote fo
Mar 272 min read


UNCMN Nomad Collection Drop
At UNCMN, every collection tells a story. The Nomad Collection is no different.
Mar 192 min read


Capturing Perseverance: Filming Music Videos in Kangiqsujuaq and Kangirsuk
Over the past two weeks, I had the incredible opportunity to work in the northern communities of Kangiqsujuaq and Kangirsuk, filming music videos for Perseverance Week on behalf of Esuma. This project was a unique and rewarding experience, allowing me to collaborate with talented individuals like Jacky Levare and, most importantly, the students in both communities. The goal of the project was to create original songs and music videos with the schoolchildren, giving them a pla
Feb 173 min read


Behind the Scenes of David Hodges’ Music Video Shoot in Montreal
Earlier this month, I had the incredible opportunity to travel to Montreal with David Hodges to create video content for his upcoming album. The trip was a whirlwind—just two days to film for six of David’s new songs—but every moment was filled with creativity and purpose. About David Hodges David Hodges, also known as the "Rap Dad," is a powerhouse in the music industry. As an artist, he seamlessly blends storytelling with raw emotion, creating tracks that resonate deeply wi
Jan 122 min read


Filming for Timbermart Canada - Behind the Scenes with DIRXECP
DIRXECP team had the incredible opportunity to travel to Montreal to film video content for Timbermart Canada. As one of the country's leading hardware and building materials suppliers, Timbermart continues to expand its reach, and we were thrilled to play a role in promoting their newest distribution centres. This project took us to Lévis, QC, and Mount Forest, ON, as part of an exciting online campaign highlighting their cutting-edge facilities and commitment to service exc
Jan 72 min read


Reunion: A Journey Towards Truth and Reconciliation
Overview "Reunion: A Journey Towards Truth and Reconciliation" is a poignant and deeply moving documentary that follows Nancy, a woman who was forcibly separated from her Indigenous family as a child and raised in a non-Indigenous environment. Produced by Unreel Creative in collaboration with Calm Air, the film documents Nancy’s emotional journey to reconnect with her roots, her biological family, and her cultural identity. Through her story, the documentary sheds light on th
Jan 63 min read


"Forget about Me" Music Project Rollout
The "Forget about Me" project is an ambitious and thought-provoking musical journey that seeks to challenge the norms of celebrity culture. Through layered storytelling, potent symbolism, and stunning visuals, the artist invites the audience to focus on the art itself, rather than the individual behind it. Here’s an exclusive look at the creative process and vision behind this captivating project. Project Overview Title: Forget about Me Launch Date: Late June 2023 Number of
Jan 43 min read


Behind the Scenes of "Imposters" Music Video with Mattmac and Stella Standingbear
Creating a music video that balances stunning visuals, emotional resonance, and an authentic connection to its setting is no easy task. For Mattmac and Stella Standingbear’s latest collaboration, Imposters , the team at Unreel Creative delivered just that. Directed by Dave MacDonald and Eric Curt Peters, the video brings to life the themes of authenticity and identity while spotlighting some of Winnipeg’s most iconic locations. Let’s take you behind the scenes of this incredi
Jan 34 min read


Behind the Scenes of Mattmac’s "Blue Checks" Music Video
When it comes to creating a music video that resonates deeply with both the artist and their audience, the magic lies in blending...
Dec 31, 20243 min read


Fanyé - Unreel Sessions: Showcasing Afro-Fusion Excellence
At Unreel Sessions, we pride ourselves on creating vibrant platforms for talented artists to express their unique sound and vision. Our latest collaboration with Fanyé was no exception. This project highlighted his extraordinary fusion of Afro-fusion and Hip Hop, blending cultural authenticity with a modern edge. Here’s how we brought his artistic vision to life. Objective The goal of this Unreel Session was clear: to capture a vibrant, immersive performance that not only sho
Dec 28, 20243 min read


Behind the Scenes with Okema: A Creative Journey in Winnipeg
Winnipeg is no stranger to hosting incredible talent, and my recent collaboration with the immensely gifted artist Okema was no exception. Over the course of three dynamic days, we embarked on a creative journey to craft compelling content for his growing fanbase, including reels, motivational pieces, and visuals for his latest tracks, “Wasted” and “What About Us.” Day 1: How It All Started Our story began with a chance meeting at the WKND Hair Salon in downtown Winnipeg. Oke
Dec 24, 20242 min read
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