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Tell Ya What  is the latest visual release from Mattmac, filmed in a quiet, secluded natural setting just outside the city. Shot on location near Birds Hill Provincial Park, the video strips things back to focus on performance, atmosphere, and movement—letting the environment and camera language do the heavy lifting. The result is a grounded, cinematic piece that proves a single location—when used intentionally—can deliver depth, variation, and energy. Creative Objective The

Funky Town at Diablo Night Club was a high-energy Disco Rave night presented by Bring Your Love Festival  — packed with movement, colour, and nonstop momentum from open to close. From the start, this event was designed to feel big . The goal wasn’t just to document the night, but to capture the atmosphere, the crowd energy, and the visual identity of Funky Town in a way that could live on through short-form video, ads, and future promotion. Video Coverage Approach Working c

A year of growth, big projects, and creative momentum, 2025 pushed DIRXECP in all the right ways — creatively, professionally, and as a brand. From live performance sessions to commercial shoots, music videos, real estate, community projects, and big-stage moments across Canada, this year reminded me exactly why I love what I do: turning ideas into visuals that feel alive. This recap is a look back at the moments that shaped the year, the clients who trusted me, the stories w

This weekend's Exploration of Space  event at the Manitoba Museum Planetarium was everything its name promised — immersive visuals, timeless electronic anthems, and a journey that blended music, atmosphere, and motion. Our team at DIRXECP x FPV Manitoba  had the privilege of capturing this experience with a full mix of FPV cinematography and on-the-ground filmmaking, all produced for Together Again Winnipeg . This event wasn’t just a show — it was a visual universe waiting

I had the opportunity to bring my drone skills to the Tacos and Tequila event — a lively, public gathering full of energy, music, and of course, plenty of tacos and tequila. As an advanced drone pilot in Canada, flying at an advertised event like this isn’t as simple as showing up and launching. Transport Canada regulations require an SFOC (Special Flight Operations Certificate) for flights over or near crowds, and this event was no exception. This project was a collaborative

This past weekend, FPV Manitoba and DIRXECP took our FPV drones into one of Winnipeg’s most unique venues — the Alloway Hall inside the Manitoba Museum — for the Haus of Panda: Speed World event. A Dazzling Laser Show Experience This wasn’t just any show. It was a celebration of the largest laser show in Central Canada . The entire hall transformed into a futuristic playground of color, movement, and sound. Massive beams cut through fog, while synchronized laser patterns d

This past August, our team had the opportunity to bring LOV’s vision  to life through two of her upcoming singles — “Sister Era”  and “Maci Nimhitow.” Working alongside Vera  (Director), Star Seeker ( Manager/ Producer ) , and myself as Director of Photography , we crafted a series of cinematic visuals that explore identity, spirituality, and connection through both grounded and ethereal storytelling. Each song carried its own tone: “Sister Era”  — reflective, spiritual, and

On October 24 , the Assiniboia Downs transformed into a haunted playground for thousands of partygoers at SCREAM WPG 2025  — one of Winnipeg’s largest Halloween events. Packed with music, lights, and energy, the night featured performances from SKILAH , Hills , Avello , Gorilla T , and the legendary KASKADE , delivering an unforgettable mix of local and international talent. Behind the scenes, FPV Manitoba , powered by Eric Peters  and Josh Cheater , teamed up with DIRXECP  t

The Rez: Unleashing Mattmac's Captivating Performance Project Title: Mattmac - "REZ" // Live at No Fun Club Produced by: Unreel Creative DOP: Eric Curt Peters Cam Op: Jordan Johnsen, Trevor Johnsen BTS Videography: Clarize Ariza Recording & Mixing: Riley Hill @ No Fun Club Funding: Canada's Walk of Fame & RBC Foundation as part of the RBC Emerging Musician Program This video captures a dynamic live performance by Mattmac, showcasing his song "The Rez" at an illustrious

We had the privilege of working with the incomparable Jessa Sky over two packed and inspiring days. Our goal was to capture a full suite of visuals to support her upcoming Grievin EP release. From an intimate Unreel Sessions live performance to vibrant social media content, lyric visuals, and cinematic moments around Winnipeg, this project brought together music, emotion, and artistry — all framed through our lens. 🎤 Day One: Unreel Sessions Our shoot began with a full Un

Creating a music video is more than just capturing visuals. It’s about telling a story that resonates. For S.C.U.D.'s latest project, we aimed to craft a cinematic exploration of the balance between a 9-5 job and the relentless pursuit of music. Through carefully chosen locations, intentional cinematography, and a visually compelling narrative, this video reflects the reality of hard work, ambition, and the journey toward artistic success. Project Objectives Our goal with thi

In today's digital age, brands are constantly searching for effective ways to communicate their messages and create a lasting connection with their audience. One powerful technique that has emerged as a frontrunner is video storytelling. Through engaging visuals and narrative techniques, brands can craft promotional videos that captivate their audience, enhance brand awareness, and even elevate customer loyalty. What is Promotional Video Storytelling? Promotional video storyt

DIRXECP recently had the opportunity to work with an exciting new artist, Lovina, as she makes waves in the industry. Partnering with Star Seeker, producer David Hodges, videographer Eric Curt Peters, and photographer Clarize Ariza, we set out to capture stunning visuals that matches Lovina’s artistic vision. Bringing Lovina’s Vision to Life Lovina isn’t just another emerging artist—she’s bringing fresh energy, unique storytelling, and a sound that’s turning heads. Our team

Musicbed Challenge 2025 Entry What happens when you gather your friends, light some candles, and try to contact the other side… only to discover the spirits are hungry? “Our Board” is a cheeky, horror-meets-hunger spec ad created for the Musicbed Challenge 2025 . Set during a late-night séance gone wrong (or oh-so-right?), this parody commercial introduces Spice Spot  — a totally fake food delivery brand specializing in global fusion cuisine and...otherworldly timing. Vote fo

At UNCMN, every collection tells a story. The Nomad Collection is no different.

Over the past two weeks, I had the incredible opportunity to work in the northern communities of Kangiqsujuaq and Kangirsuk, filming music videos for Perseverance Week on behalf of Esuma. This project was a unique and rewarding experience, allowing me to collaborate with talented individuals like Jacky Levare and, most importantly, the students in both communities. The goal of the project was to create original songs and music videos with the schoolchildren, giving them a pla

Earlier this month, I had the incredible opportunity to travel to Montreal with David Hodges to create video content for his upcoming album. The trip was a whirlwind—just two days to film for six of David’s new songs—but every moment was filled with creativity and purpose. About David Hodges David Hodges, also known as the "Rap Dad," is a powerhouse in the music industry. As an artist, he seamlessly blends storytelling with raw emotion, creating tracks that resonate deeply wi

DIRXECP team had the incredible opportunity to travel to Montreal to film video content for Timbermart Canada. As one of the country's leading hardware and building materials suppliers, Timbermart continues to expand its reach, and we were thrilled to play a role in promoting their newest distribution centres. This project took us to Lévis, QC, and Mount Forest, ON, as part of an exciting online campaign highlighting their cutting-edge facilities and commitment to service exc

Overview "Reunion: A Journey Towards Truth and Reconciliation" is a poignant and deeply moving documentary that follows Nancy, a woman who was forcibly separated from her Indigenous family as a child and raised in a non-Indigenous environment. Produced by Unreel Creative in collaboration with Calm Air, the film documents Nancy’s emotional journey to reconnect with her roots, her biological family, and her cultural identity. Through her story, the documentary sheds light on th

The "Forget about Me" project is an ambitious and thought-provoking musical journey that seeks to challenge the norms of celebrity culture. Through layered storytelling, potent symbolism, and stunning visuals, the artist invites the audience to focus on the art itself, rather than the individual behind it. Here’s an exclusive look at the creative process and vision behind this captivating project. Project Overview Title:  Forget about Me Launch Date:  Late June 2023 Number of