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A music video takes vision, planning and execution in equal parts. Here's how we run ours at DIRXECP, broken into the three stages every project goes through: pre-production, production and post. Step 1: Pre-production Everything that makes shoot day go smoothly happens before the camera comes out. Concept We start with the artist: the mood, the visuals, the story they want to tell. For Mattmac's "Yeah," that meant planning around movement. Travel, making beats, and performin

What FPV drone cinematography is used for, from one-take fly-throughs to events, music videos and car spots, and when a regular drone is the better call.

BEHIND THE CONTENT — MATTMAC / STAR SEEKER A media day, a merch shoot, and a livestream at No Fun Club — documenting Mattmac's album week alongside Question ATL, in from Atlanta for the release. 3 Media Stops 4 Songs Performed 2 Artists, One Run When Star Seeker's David Hodges called about covering Mattmac's press run for Smoke Signals, the brief was simple: be everywhere, capture everything, keep it moving. Over the past few days that's meant a citywide media day, a full mer

LIVE SET SERIES · ST. BONIFACE, WINNIPEG ONE SET ONE SUNSET ON THE RED LXAM · TACHÉ PROMENADE DOCKS · AUGUST 2026 A one hour DJ set, six cameras, and roughly forty five minutes of usable light. Everything about this shoot came down to knowing exactly when the sun was going to leave. 60 MINUTE SET 06 CAMERAS ROLLING 03 CREW ON DECK 01 — THE LOCATION The public docks at Taché Promenade sit on the St. Boniface side of the Red River, looking straight back across the water at the

One figure on the floor, one light overhead, and everything past the edge of it gone. The board Nicole built was specific about texture before it was specific about anything else. Jorja Smith's "Price Of It All" set the colour, deep saturated single-hue frames where the light source sits right in shot and the rest of the room gives up. Tinashe's "Uh Huh" was the other pole, cooler and more controlled, a reference for how still a frame can stay while a body works hard inside i

DIRXECP — CLIENT WORK — APRIL 2025 40 Years of Preservation. One Night to Celebrate It. DIRXECP partnered with Heritage Winnipeg to produce the intro video for their 40th Annual Preservation Awards — a cinematic tribute to four decades of protecting the city's architectural soul. Client: Heritage Winnipeg // Venue: Fort Garry Hotel // Date: April 1, 2025 40 Years of Preservation 40 Buildings Celebrated 54 Slides Produced THE BRIEF A City Remembered Through Its Buildin

————— Production Journal / Dance Film Hopskotch Dance Crew Part I — Huntin' Wabbits LOCATION Swish Studios, Winnipeg DIRECTOR Skye Spence DIRXECP RROLE Support Camera / Co-Direction / Lighting DATE 2026 10 Years of Hopskotch 2026 Year Released YWG Swish Studios, Winnipeg When Skye Spence reached out about jumping in on the Hopskotch Dance Crew anniversary film, I didn't hesitate. Huntin' Wabbits is a celebratory film marking Hopskotch's 10-year milestone — and being ask

The most common mistake in brand video is leading with what the product or service does. Cinematic storytelling flips that...

Documentary filming in Manitoba is being driven by a small but growing community of independent filmmakers, production companies, and content creators who specialize in long-form storytelling rooted in place — capturing the people, cultures, landscapes, and events that define this province. From northern Indigenous communities to Winnipeg’s music scene, Manitoba has more documentary-worthy stories per square kilometre than most places in Canada. The challenge has always been

Your listing has about 8 seconds to make an impression online. Here's why professional real estate video isn't a luxury add-on anymore — and what great video actually looks like for Winnipeg agents.

Transport Canada has split RPAS permissions into three distinct layers: pilot certification, drone weight class, and RPAS Safety Assurance. Your certificate might authorize the type of operation — but your aircraft still needs the right Safety Assurance declaration to legally execute it. That third layer is where most pros get tripped up.

Some records announce themselves quietly. No buildup, no grand gesture — just a feeling that something has shifted. Shortage is that kind of record. And it demanded visuals to match. The Direction When Donny Steezo brought this track to us, the brief was instinctive: strip it back. No distractions, no spectacle for its own sake. Just presence, contrast, and atmosphere. The creative direction built itself around a single tension — control versus chaos. Pristine black and white

When Art Snap brought DIRXECP inside Qaumajuq — the Inuit art centre at the Winnipeg Art Gallery — we weren't just there to shoot a building. We were there to capture the vision, the philosophy, and the cultural weight behind one of the most significant spaces in the country. Here's how it came together.

There's a conversation that comes up almost every time an artist reaches out about a music video. It usually goes something like this: "I want something cinematic. High quality. Something that really represents me." Then: "What can we do for $300?" And that gap — between the vision and the investment — is exactly what this post is about. Budget Doesn't Buy Equipment. It Buys Everything Else. Here's the thing most artists don't realize: a professional camera isn't what separat

Music Video · Production Breakdown X-MEN TWOSHADEGREY Not built around heavy narratives or flashy effects. This project focuses on presence, mood, and controlled intensity — gritty performance energy meets stylized studio and moody architectural interiors. DIRXECP Director's Notes Cinematic · Performance · Studio The creative direction was simple from the start: keep the focus on the artist, let lighting and framing do the heavy lifting, and avoid overcomplicating the conce

360° Stage, FPV Precision, and a Night That Delivered Frost 2026 took over Transcona Country Club with a stacked lineup featuring Crankdat, Haus of Panda, Ship Wrek, and Gudfella — and from the moment doors opened, the energy never let up. This wasn’t just another indoor show. Frost delivered a full 360° stage experience, immersive lighting, dense fog, lasers cutting through the air, and a crowd that came ready to move. And we were there to capture it all from above. Haus of

Tell Ya What is the latest visual release from Mattmac, filmed in a quiet, secluded natural setting just outside the city. Shot on location near Birds Hill Provincial Park, the video strips things back to focus on performance, atmosphere, and movement—letting the environment and camera language do the heavy lifting. The result is a grounded, cinematic piece that proves a single location—when used intentionally—can deliver depth, variation, and energy. Creative Objective The g

Capturing rehearsal, BTS, and the moments in between Earlier this year, I had the opportunity to travel to Vancouver alongside Mattmac for a once-in-a-lifetime moment — performing at the Invictus Games, sharing the stage with Nelly Furtado. From rehearsals to backstage moments, this trip wasn’t just about the performance — it was about capturing the energy, pressure, and emotion that exist before the lights ever come on. Rehearsals Before the World Is Watching One of the most

Winnipeg has plenty of talented filmmakers, from solo shooters to full production companies. The right one depends on what you're making. Here's what full-service production actually covers, what to check before you hire, and how a project with us runs from first call to final file. What "full-service" actually means Any company can rent a cinema camera. Full-service means one team holds the whole chain, so style, communication and timelines don't break at every handoff. Conc

Video post-production is where your project comes to life. It’s the stage after filming where editing, color grading, sound design, and final delivery all come together to create a polished, cinematic result. Whether you’re an artist, business, or filmmaker, understanding how post-production works—specifically here in Manitoba—helps you know what to expect and how to plan. 1. Importing & Organizing Footage Once filming wraps, all footage is backed up, organized, and sorted in