Mattmac Live at the No Fun Club

The Rez: Unleashing Mattmac's Captivating Performance

Project Title: Mattmac - "REZ" // Live at No Fun Club

Produced by: Unreel Creative

DOP: Eric Curt Peters

Cam Op: Jordan Johnsen, Trevor Johnsen

BTS Videography: Clarize Ariza

Recording & Mixing: Riley Hill @ No Fun Club

Funding: Canada's Walk of Fame & RBC Foundation as part of the RBC Emerging Musician Program

This video captures a dynamic live performance by Mattmac, showcasing his song "The Rez" at an illustrious event under the banner of Canada's Walk of Fame Emerging Artist Program. The performance spotlights Mattmac’s distinctive musical style and magnetic stage presence.

Objective:

To document Mattmac's performance, highlighting his talent and the recognition he has received as an emerging artist. This video aims to engage a broad audience, increase Mattmac's visibility, and promote his music through captivating visual storytelling.

Key Elements:

• Artist Profile: Introduction to Mattmac, covering his musical background, influences, and his involvement with the RBC Emerging Musician Program.

• Behind the Scenes: Features the collaborative process involving Mattmac and his team, showcasing the preparations and efforts behind the scenes to enhance viewer appreciation for the artistic process.

• Live Performance: Focus on Mattmac's performance of "The Rez," using dynamic camera work to capture the energy on stage and the interaction with the audience.

• Emotional Connection: Emphasize the emotional resonance of the performance, capturing audience reactions to illustrate the impact of Mattmac's music.

• Visual Aesthetics: Employ high-quality production techniques, vibrant color schemes, and creative editing to reflect the energy of the live performance and to keep viewers visually engaged.

• Call to Action: End with a call to action encouraging viewers to follow Mattmac on social media, stream his music, and support his ongoing musical journey.

Target Audience:

The primary audience includes Mattmac’s existing fan base, music enthusiasts, supporters of emerging artists, and individuals interested in Canada’s cultural programs.

Distribution Channels:

• Social Media: Leverage platforms like YouTube, Instagram, and Twitter for widespread sharing.

• Official Websites: Feature the video on Mattmac’s website and the Canada's Walk of Fame site.

• Music Platforms: Utilize streaming sites and music blogs to broaden reach.

• Event Screenings: Showcase the video at relevant musical and cultural events for live audiences.

Conclusion:

"The Rez: Unleashing Mattmac's Captivating Performance" is not just a music video; it is a testament to Mattmac’s growing influence in the music industry and his role as a compelling live performer. By documenting this significant moment in his career, the video serves to both celebrate and propel Mattmac's journey in the music world, ensuring his talents are recognized on a national and international stage.