DIRXECP: 2025 Year in Review

A year of growth, big projects, and creative momentum, 2025 pushed DIRXECP in all the right ways — creatively, professionally, and as a brand. From live performance sessions to commercial shoots, music videos, real estate, community projects, and big-stage moments across Canada, this year reminded me exactly why I love what I do: turning ideas into visuals that feel alive.

This recap is a look back at the moments that shaped the year, the clients who trusted me, the stories we captured, and the direction we’re heading next.

A Year of Expansion: From Winnipeg to the West Coast

2025 took DIRXECP far outside the usual comfort zone — from northern communities to Vancouver’s biggest stages.

One of the most meaningful moments of the year was filming with Mattmac at the 2025 Invictus Games in Vancouver, where he performed alongside Nelly Furtado. Shooting rehearsals, behind-the-scenes moments, and capturing the energy of a 40,000-person arena was a career highlight and a reminder of how powerful storytelling can be.

Travel became a bigger part of the year—bringing cameras, drones, and creative direction into airports, studios, hotel rooms, stages, and tours. These experiences are shaping where DIRXECP is headed in 2026.

Unreel Sessions: Our Biggest Year Yet

Unreel Sessions continued to evolve into one of the most exciting parts of DIRXECP.

In 2025 we:

• Shot dozens of live sessions with local and emerging artists

• Rolled out new Plus and Premium packages

• Built stronger branding and visual identity

• Produced reels, photos, behind-the-scenes content, and full performance videos

• Started planning multi-day shoots for artists with bigger visions

This year proved that Unreel Sessions isn’t just a service — it’s a platform built to elevate independent artists, giving them cinematic visuals and professional audio in a supportive environment. The brand is growing, and 2026 is the year we scale.

Leveling Up in Drone Work

2025 was the year drone operations went from “service” to specialty.

With my Advanced Drone Pilot Certificate and real compliance work in the field, DIRXECP handled:

• Real estate aerials

• Tourism and scenic content

• FPV flights

• Advertised event operations

• SFOC-required shoots

• Indoor and outdoor complex flights

  
  

And after months of studying, training, and real-world missions, securing full Transport Canada compliance became a major turning point. By the end of the year, drones weren’t an add-on — they were one of our core strengths.

Music Videos, Commercials, and Collaborations

This year was packed with creative storytelling, including:

• High-energy music videos for artists across Manitoba

• Commercial content for local businesses

• Real estate walkthroughs and aerials

• Documentary-style productions

• Branded content for hospitality, retail, and events

Working with local brands and creators continued to be one of the most rewarding parts of the year. Collaborations with Greenlight Film Co, Eleven Pictures, Star Seeker, and many more showed how strong Manitoba’s creative community really is.

Community Projects & Northern Work

One of the most impactful chapters of the year was traveling to Kangiqsujuaq and Kangirsuk for Perseverance Week, creating music videos with schoolchildren and working alongside Jackie Lavere.

These projects were bigger than production — they were about connection, mentorship, and supporting young artists in northern communities.

This work grounded me and reminded me how powerful creativity becomes when you bring it directly to people who need it.

Behind the Gear: 2025 Equipment Upgrades

2025 was a big year for tools and gear, adding:

• URSA 12K

• Two BMPCC 6K bodies

• New lighting setups (Aputure, Godox, RGB tubes)

• FPV drones + DJI systems

• Updated stabilization tools

• New audio and monitoring equipment

These upgrades weren’t just purchases — they shaped the look and feel of DIRXECP productions this year.

Building the Business: Systems, Pricing & Process

2025 was the year DIRXECP became more structured and scalable.

We refined:

• Pricing guides

• Contracts for artists, clients, and contractors

• Booking workflows

• Flight planning documents

• SFOC templates

• Social media schedules

• Content calendars

• Client outreach systems

It was a year of putting puzzle pieces together so 2026 can be the year the brand scales with confidence.

Looking Ahead: The 2026 Vision

2026 is about bigger projects, stronger collaborations, and taking DIRXECP further — in quality, reach, and ambition.

Our goals for next year:

• Expand Unreel Sessions across new locations

• Grow drone operations (FPV, events, commercial & industrial)

• Scale content retainer packages

• Collaborate with more artists and national brands

• Travel for bigger productions

• Build a stronger team and creative network

• Create more branded campaigns & documentary-style work

Most importantly, 2026 is about continuing to create visuals that mean something — visuals that move people, tell stories, and support the artists and clients who trust DIRXECP.

Final Thank You

To every artist, client, brand, collaborator, and supporter — thank you.

You helped shape a year full of growth, experiences, and creative highs. I’m grateful every time someone chooses DIRXECP, whether it’s for a music video, a drone shoot, a commercial, or a simple social clip.

Huge shoutout to all of those who’ve worked with me this year. (In no particular order)

Starseeker

LOV

Mariame

Okema

Mattmac

Jessa Sky

Lindsay Rubin

Skye Spence

Greenlight Film co

Eleven Pictures

Dave MacDonald

Brett Meilleur

Justin Brown

Jesse Rubin

Stephen Hua

Josh Cheater

Nelly Furtado

SCUD

Donny Steezo

Jacky Lavare

Matthew Merkel

Jesse Carlson

Dynacom

Unreel Sessions

Here’s to a massive 2026.

Let’s build something cinematic. 🎬✨