Behind the Scenes of "Imposters" Music Video with Mattmac and Stella Standingbear

Creating a music video that balances stunning visuals, emotional resonance, and an authentic connection to its setting is no easy task. For Mattmac and Stella Standingbear’s latest collaboration, Imposters, the team at Unreel Creative delivered just that.

Directed by Dave MacDonald and Eric Curt Peters, the video brings to life the themes of authenticity and identity while spotlighting some of Winnipeg’s most iconic locations.

Let’s take you behind the scenes of this incredible project and explore the vision and process that shaped Imposters.

Project Overview

Artists: Mattmac and Stella Standingbear

Production Company: Unreel Creative/ DIRXECP

Director: Dave MacDonald & Eric Curt Peters

BTS: Clarize Ariza

Objective: To visually narrate the themes of Imposters by blending Winnipeg’s cultural and historical landmarks with powerful performances by Mattmac and Stella Standingbear. The goal was to create a video that feels as authentic and heartfelt as the song itself.

Concept and Visual Storytelling

The video for Imposters centers on the journey of embracing authenticity while navigating identity in a modern world. Each location was carefully selected to align with the song’s mood and message, transforming Winnipeg’s landmarks into characters of their own within the story.

Here’s a closer look at the key scenes:

Opening Scene: Convergence at The Forks

• Location: The Forks, where the Red and Assiniboine Rivers meet.

• Visual Storytelling: A wide shot of Mattmac and Stella standing at this historic junction sets the tone for the video. The rivers symbolize the convergence of paths, reflective of the song’s themes of unity and self-discovery.

Verse 1: Vibrance in the Exchange District

• Location: Exchange District, with its iconic architecture and murals.

• Description: Mattmac’s performance here captures the vibrancy of the district, mirroring the vibrant yet introspective tone of his verse.

Chorus: Exploring Identity at the Winnipeg Art Gallery

• Location: CMHR

• Description: Dynamic camera movements follow Mattmac and Stella as they perform together, the modernist structures art installations amplifying the song’s exploration of identity and culture.

Verse 2: Reflections at St. Boniface Cathedral

• Location: The historic ruins of St. Boniface Cathedral.

• Description: Stella’s solo performance amidst the ruins highlights the persistence of identity through time, emphasizing how the past shapes the present.

Bridge: Seeking Truth at the Manitoba Legislative Building

• Location: Manitoba Legislative Building.

• Description: Both artists come together at this historic location, delivering a powerful bridge that questions deeper truths, framed by the grandeur of the legislative grounds.

Closing Scene: Hope at Assiniboine Park

• Location: Assiniboine Park during twilight.

• Description: The video concludes with a serene evening shot of the duo at Assiniboine Park, the soft glow of the city lights symbolizing hope, clarity, and authenticity.

Production Process

Bringing this vision to life required detailed planning, collaboration, and creativity.

Logistics and Safety

Filming in high-traffic public spaces required careful coordination, securing permits, and ensuring the safety of the crew and public. Each shoot was meticulously scheduled to maximize natural light and minimize disruptions.

Technical Approach

• Camera Work: A mix of stabilizer-mounted and handheld cameras provided dynamic shots, while drones captured sweeping aerial views of the stunning locations.

• Lighting: RGB Tube Lights and natural light were used to enhance both daytime and nighttime scenes.

• Sound: Although primarily focused on visuals, live audio elements were considered for raw and engaging moments.

Collaborative Energy

From the director to the crew, and of course, Mattmac and Stella Standingbear, the energy on set was electric. Each team member brought their A-game, ensuring every shot aligned with the video’s vision.

Deliverables

1. Music Video: A 3-4 minute video showcasing Mattmac and Stella’s compelling performances, set against Winnipeg’s iconic landmarks.

2. Behind-the-Scenes Content: Engaging BTS clips and photos to connect with fans and provide a glimpse into the creative process.

Distribution Strategy

To amplify the impact of Imposters, the release is paired with a strategic promotional campaign:

• Premiere Event: Hosting a launch event in Winnipeg with fans, media, and local influencers.

• Social Media Rollout: Sneak peeks, countdowns, and behind-the-scenes content shared across the artists’ and production company’s platforms.

• Media Collaborations: Partnering with local TV stations and radio shows to feature the video and interviews with Mattmac and Stella.

A Love Letter to Winnipeg

Beyond its role as a stunning backdrop, Winnipeg itself becomes a character in Imposters. From the historic Forks to the serene Assiniboine Park, each location adds depth to the story, showcasing the city’s rich cultural and historical significance.

The video serves not only as a visual companion to the song but also as a tribute to Winnipeg—a city that’s deeply intertwined with the identities of both artists.

Stay Tuned!

The Imposters music video is a celebration of artistry, identity, and place. Keep an eye on Mattmac and Stella Standingbear’s social media channels for updates, sneak peeks, and the official premiere date. You won’t want to miss it!

What do you think of this behind-the-scenes look? Share your thoughts in the comments and let us know which location you’re most excited to see in the video!