LOV Content Creation in Montreal

This past August, our team had the opportunity to bring LOV’s vision to life through two of her upcoming singles — “Sister Era” and “Maci Nimhitow.”

Working alongside Vera (Director), Star Seeker (Manager/ Producer), and myself as Director of Photography, we crafted a series of cinematic visuals that explore identity, spirituality, and connection through both grounded and ethereal storytelling.

Each song carried its own tone:

• “Sister Era” — reflective, spiritual, and expansive, tied deeply to nature and light.

• “Maci Nimhitow” — vibrant, raw, and intimate, celebrating self-expression and resilience.

Montreal became our living canvas. Over four days, every shoot was designed to mirror Lovina’s duality — balancing urban energy with natural serenity, and weaving a narrative that blends realism with dreamlike beauty.

Day 1 – August 23: Motion, Rain & City Glow

The first day set the tone — spontaneous, high-energy, and full of discovery. Our goal was to capture the liveliness behind “Maci Nimhitow,” leaning into movement, color, and emotion.

Parc Frédéric-Back (2:00PM – 4:00PM)

A lush and open start, echoing the song’s free-spirited essence. The textures of grass and wind paired perfectly with Lovina’s energy.

Downtown Montreal (5:00PM – 7:00PM)

When our planned boat shoot fell through, we pivoted — finding beauty in chaos. Quick reels were captured across downtown patios before we were promptly kicked out, turning unpredictability into charm.

St. Jacques Bridge (8:00PM – 9:00PM)

Rain poured as the sun set — instead of stopping, we embraced it. Umbrellas up, camera rolling. The reflections, lights, and movement in the rain became some of the most striking visuals of the project.

Day 2 – August 24: Modern Lines & Floating Dreams

The second day leaned into “Sister Era” — a balance of modern design and natural flow, where architecture met emotion.

UdeM @ Acadie (MIL Campus) (2:00PM – 4:30PM)

We framed Lovina against clean structures and soft shadows, giving the song a grounded, contemporary look.

Centre Nautique Du Canal Lachine (5:00PM – 6:00PM)

Quick, reflective waterfront shots brought a sense of calm before dusk.

Old Port (7:30PM – 10:00PM)

This became the heart of “Sister Era.” As the Ferris wheel glowed in the background and the Clock Tower lights shimmered over the water, drone shots elevated the sequence — creating a dreamlike, floating world that mirrored the song’s ethereal tone.

Jacques Cartier Bridge (Night Sequence)Lovina leaning from the car window, wind through her hair, lights flickering across the bridge — a poetic image of freedom and movement to close the night.

Day 3 – August 25: Intimacy & Performance

Day three was about emotion — a deeper, more personal chapter bridging both tracks.

Studio Base Bin (1:00PM – 4:00PM)

Inside Studio G, Lovina’s performance took center stage. Controlled lighting and layered compositions allowed us to play with shadows and intimacy — every movement translating her connection to the music.

Nun’s Island (5:30PM – 8:00PM)

Golden hour brought magic. Lovina performed waist-deep in water as the sky shifted to soft pinks and blues. Drone footage here became timeless — capturing reflection, water, and motion in a single frame.

Airbnb Rooftop + Shower Sequence (8:30PM – 10:00PM)

Candid, raw, and real — these late-night moments gave the visuals a human heartbeat. The rooftop lights and water droplets felt like closing thoughts to a long, emotional day.

Day 4 – August 26: Nature, Fire & Connection

The final day grounded the entire project. Themes of community, land, and ancestry guided our final visuals for “Sister Era.”

Westmount Conservatory & Greenhouses (3:00PM – 4:30PM)

Soft natural light filtered through glass, symbolizing growth and transformation.

Campfire in Kahnawake (6:00PM – 10:00PM)

An unforgettable ending — Lovina performing by the fire at Île Tekakwitha. The sounds of the water, flicker of flame, and drone shots overhead tied everything together — warmth, reflection, and belonging.

Jacques Cartier Bridge (Drive-by)

A final nod to the city that shaped the story — Montreal’s light and movement reflecting Lovina’s own journey.

A Vision Realized

Over four days, we captured two songs that exist in conversation with each other — one rooted in light, the other in motion. From bridges and rainstorms to firelight and greenhouses, every frame carried Lovina’s energy and the collaborative spirit that made this project possible.

Massive gratitude to Vera (Director), Star Seeker, and the incredible team behind the lens. Montreal gave us its best — and we turned it into something that will let Sister Era and Maci Nimhitow live far beyond the screen.