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The "Forget about Me" project is an ambitious and thought-provoking musical journey that seeks to challenge the norms of celebrity culture. Through layered storytelling, potent symbolism, and stunning visuals, the artist invites the audience to focus on the art itself, rather than the individual behind it. Here’s an exclusive look at the creative process and vision behind this captivating project. Project Overview Title: Forget about Me Launch Date: Late June 2023 Number of

Creating a music video that balances stunning visuals, emotional resonance, and an authentic connection to its setting is no easy task. For Mattmac and Stella Standingbear’s latest collaboration, Imposters , the team at Unreel Creative delivered just that. Directed by Dave MacDonald and Eric Curt Peters, the video brings to life the themes of authenticity and identity while spotlighting some of Winnipeg’s most iconic locations. Let’s take you behind the scenes of this incredi

When it comes to creating a music video that resonates deeply with both the artist and their audience, the magic lies in blending...

At Unreel Sessions, we pride ourselves on creating vibrant platforms for talented artists to express their unique sound and vision. Our latest collaboration with Fanyé was no exception. This project highlighted his extraordinary fusion of Afro-fusion and Hip Hop, blending cultural authenticity with a modern edge. Here’s how we brought his artistic vision to life. Objective The goal of this Unreel Session was clear: to capture a vibrant, immersive performance that not only sho

Winnipeg is no stranger to hosting incredible talent, and my recent collaboration with the immensely gifted artist Okema was no exception. Over the course of three dynamic days, we embarked on a creative journey to craft compelling content for his growing fanbase, including reels, motivational pieces, and visuals for his latest tracks, “Wasted” and “What About Us.” Day 1: How It All Started Our story began with a chance meeting at the WKND Hair Salon in downtown Winnipeg. Oke

In the world of video marketing, standing out is no easy task. That’s why FFUN Motorsports partnered with us to push creative boundaries, producing a high-energy FPV (First-Person View) drone video that brings their dynamic showroom and product diversity to life. This innovative one-take video captures the seamless connection between outdoor and indoor spaces, all while highlighting the variety of products FFUN Motorsports offers—from quad bikes to trucks towing boats. The Ob

Project Title: The Rez Live Performance Produced by: Mattmac Music Group Director of Photography: Eric Curt Peters 1st AD/Cam Op: Trevor Johnsen Cam Op: Jordan Johnsen BTS Videography: Clarize Ariza Recording & Mixing: Riley Hill at No Fun Club Funding: Canada's Walk of Fame & RBC Foundation as part of the RBC Emerging Musician Program Introduction: Music has the power to transcend boundaries, connect souls, and tell compelling stories. This ethos comes alive in "The

Project Overview Banned and Outlawed are making waves in the country music scene, and their latest single is no exception. To bring the essence of this song to life, we set out to create a music video that captures the rustic charm and storytelling heart of country music. The backdrop? A picturesque countryside field adorned with hay bales—a timeless visual motif that reinforces the song’s themes and celebrates the band’s roots. Objective This music video is designed to do mo

Where Talent Meets Opportunity Visuals can speak louder than words, Unreel Sessions stands out as a beacon for artists seeking to amplify their voices through cinematic storytelling. We bridge the gap between raw talent and polished presentation, helping creators connect with their audience in the most authentic and impactful way. What is Unreel Sessions? Unreel Sessions is a platform designed to spotlight artists, giving them the tools to create high-quality video content th

In the heart of the community, where hockey games unite us and farmland stretches beyond the horizon, one name stands out: Brock Shwaluk. From his days guarding the rink as a trusted hockey player to now safeguarding wealth as a Scotia Wealth Management professional, Brock’s story is a testament to dedication, strategy, and teamwork. A Game Changer on and off the Ice Brock’s journey began on the rink, where he proudly wore his jersey, stick in hand, ready to protect his teamm

We recently had the opportunity to work with Chip and Pepper Wetwear, an iconic clothing brand known for its vibrant, beach-inspired collections. As part of their exciting brand relaunch, I was tasked with photographing pieces from their latest collection, capturing the essence of their designs through high-quality imagery. The Vision Chip and Pepper Wetwear's relaunch aims to showcase fresh, stylish apparel while staying true to their roots. Our goal was to create imagery fo